Officeworks



A new B2B experience for Officeworks



Officeworks is a $3.4 billion Australian retailer (2024) with over 170 stores and a large eCommerce footprint offering 40,000+ products. Serving both consumers and businesses—from small enterprises to schools and government—it operates across tech, stationery, furniture, print, and education supplies. Like many global retailers, Officeworks focuses on scaling digital experiences and staying ahead of changing customer needs. The B2B Digital Experience program is one of their priority initiatives, supporting B2B’s steady and profitable growth. It will deliver key outcomes over the 5 years, contributing towards simplify how they work and delivering easy & engaging experiences for their customers.



︎ Project in development, please keep this information confidential.







Studio

Levo ↗


Role

Lead Product Designer


Project

Design System
Web enterprise

Responsibilities

Discovery

User flows
Wireframes
Design System
Interaction design
Prototype
Usability testing
Design specifications
Quality Assurance



Overview

I guided the design and delivery of new self-service features for Officeworks' B2B customers, streamlining account management while improving user experience and team efficiency. Working closely with business analysts, designers, engineers, and stakeholders, I led the product experience design process from discovery to pixel-perfect interfaces and prototypes. I also established a foundational design system during the team's transition from Adobe XD to Figma, coaching designers through their first experience with design variables and systematic workflows. These efforts created scalable, user-centered experiences that positioned the platform for continued innovation around B2B customer and team needs.




︎ Project in development, please keep this information confidential.





Variable based design system 





I guided the creation of a foundational design system as the Officeworks team made the shift from Adobe XD to Figma, coaching designers through their first experience with design variables and systematic design workflows.








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I guided the design and delivery of new self-service features for Officeworks' B2B customers, streamlining account management while improving user experience and team efficiency. Working closely with business analysts, engineers, and stakeholders, I led the product experience design process from user flows to pixel-perfect interfaces and prototypes. I also established a foundational design system during the team's transition from Adobe XD to Figma, coaching designers through their first experience with design variables and systematic workflows. These efforts created scalable, user-centered experiences that positioned the platform for continued innovation around B2B customer and team needs.