I guided the product experience design process with a information architecture designer, creative director, and key stakeholders. I facilitated workshops using landscape reviews, gut tests, mood boards, and concept templates to explore how visual design could authentically communicate Taronga's story. I then collaborated with service design to create wireframes for user testing, ensuring they reflected our content strategy and defined the jobs-to-be-done we wanted to validate. I facilitated mobile-focused usability sessions and documented findings, prioritising mobile testing since it represented most website traffic and helped us identify the most critical content for immediate visibility.
